Global Internet marketing for small businesses or individuals entails a wide range of opportunities for global solutions.
This is especially seen in
terms of internet capability to reach new customers and promote
products or services to clients or customers from around the world.
The
Internet has become the ultimate solution for small businesses wanting
to take the leap from local and restricted markets to state-wide, country-wide, and even global
markets.
Global internet marketing has also made it possible for individuals like me to develop an online income with very little start up expenses even though I am not able to cater to a local demographic due to my circumstances.
My life revolves around our mission work. That has always been and always will be my main priority, right behind my husband (who is always number one with me!). :)
However, because we were never blessed with children, I do have a little extra time on my hands that I wanted to use constructively to not only help others, but also generate some additional financial support for our personal needs and desires.
By studying internet marketing books and resources, I learned of the various opportunities available to those interested in and willing to utilize the growing online marketplace.
Even without my own products or services to sell, and my admittedly limited time and money to invest, I have been successful in building an online income stream that has been a great blessing to us for several years using online solutions.
These important global internet marketing solutions
for individuals or small businesses include the use of websites, blogs, social media,
and email marketing.
An internet presence for your business...
There are few small businesses today that don't have a website. More
and more people are using the internet to search for and find the
information or solutions they need.
Today almost 96% of the
Americans who are interested in making a purchase look to the internet
to locate the products or services they are after.
There are
many small businesses owners who still do not understand the power of
the internet in generating sales to grow their business bottom line.
These
business owners do not realize that by having a well made business
website, they will open up the opportunities for global web marketing
that are available. The leads and sales that can be generated are
significantly increased.
By entering the realm of global
internet marketing, many businesses have even turned away from bricks
and mortar stores becoming conscious of the huge opportunities to do
business online. Whether you want to stay local or go global, you will enhance and enrich your business by establishing a solid web presence.
Please note: Just "having a website" won't do these days. You need to have a website that will be found in the search engines by your potential customers/clients because it has been built to do just that.
A successful website is the easiest way for potential buyers to find you
and your products. Having an internet presence will allow your
clients, and potential clients, to get in touch with you and the
information you have to offer anytime of the day.
However,
creating your own web site requires some work such as design, hosting,
search engine marketing and regular updates. If you want an online
presence for your small business, but have no desire to do the work
yourself, there are people who can help you.
Hire one of the Sitesell Services Specialists
to get your website up and running, with the confidence and assurance
that it will be done right. Experienced and successful webmasters will
lay the ground work for you, and if you like, continue to make updates
as needed to expand and grow your online business.
If at any
time you want transition to doing it yourself, they'll provide you with
exact, easy-to-follow, instructions to allow you to transition with
little difficulty.
Blog marketing has become a very popular tool that has been used for
both personal and business purposes. As a global internet marketing
solution, a blog can become part of a well thought out campaign that can
add to your business presence by building and enhancing relationships
with customers and clients locally and around the world.
Don't
make the mistake of making an online internet marketing blog your main focus, but use it
to complement a well-built quality website. They will work together
like a hand and glove to reach your target audience.
Your
blog can be used to keep your customers and associates up to date with
the business day to day news, latest ventures and events to come.
You
may even use your blog to promote special, time-sensitive, sales or
coupons that you won't want as part of your main site content, but you
DO want to make available for a limited time.
This type of
effort will allow you to stay in touch with your customers by providing
them necessary information about your business and related to your
products that would help to further improve the business relationship
and general goodwill.
Many top businesses and companies take advantage of blog marketing to
engage with their online visitors.
Social media marketing has become all the rage in the last couple of
years. There is definitely potential for promoting your business using
social media, although I do have to admit that I personally don't utilize it much as one of my own global internet marketing tools. Frankly, I just don't have the time! :)
However, it's true that with social media you can interact with others
globally in a way that wasn't quite possible before. This may be
through social networking sites like Facebook or MySpace, where you can
visit with friends and acquaintances. Or it could be through social
bookmarking services, like StumbleUpon, Yahoo!, Buzz, and Delicious,
where people bookmark web pages they like and share them with other
users of the same service. Pinterest is the latest craze and has also become quite popular as a social media tool.
Social media is an approach that
allows groups to create content that they share a mutual interest in and
then make it available to others. Social media marketing in global
internet marketing is about leveraging those sites to find and keep in
touch with your customers and prospects.
Beyond the added credibility of tags, comments and shared links,
participating in top social media sites gives your site more "brand
recognition" and can provide additional benefits to your website linking
strategy.
Building an email list can be one of the most important things you can
do to improve the success of your online business. There are many
different tactics, and it's important that you comply with all laws and
regulations as well as other established best practices.
It's
not necessarily the size of an email list that matters, but how
qualified and interested the people are that are on your list.
Email
lists should focus on quality over quantity. Don't forget that your
email list will depend of the content quality of your website. Only if
you follow the right process of Content - Traffic - Preselling - Monetize,
can you expect a long and constantly growing quality email list that
will greatly enhance your global internet marketing efforts.
Return from Global Internet Marketing to Home Business Start Ups
Return to Angie Berg's Homepage
New! Comments
Do you have something to add or just want to say hello? Leave me a comment in the box below.